Towards NPOs deeper understanding of the corporate giving manager's role in meeting salient stakeholders needs

Journal of Nonprofit and Public Sector Marketing

Volumn 20, Issue 2, 2008, Pages 191-212

  Cantrell, John ^a   Kyriazis, Elias ^a   Noble, Gary ^a   Algie, Jennifer ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

CSR; Giving manager; Nonprofit; Stakeholder; Stakeholder agency theory

Indexed keywords

EID: 70849130715     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802224829     Document Type: Article

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