Understanding the role of involvement in customer repurchase of the performing arts

Journal of Nonprofit and Public Sector Marketing

Volumn 20, Issue 2, 2008, Pages 299-328

  Hume, Margee ^a   Mort, Gillian Sullivan ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Core service; Involvement; Repurchase intention; Satisfaction; Service quality; Supplementary service; System of relationships; Value

Indexed keywords

EID: 70849112974     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802225016     Document Type: Article

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