Motivations and relationship outcomes: The mediating role of trust and satisfaction

Journal of Nonprofit and Public Sector Marketing

Volumn 18, Issue 2, 2007, Pages 1-25

  Swanson, Scott R ^a   Davis, J Charlene ^b   Zhao, Yushan ^a  

^a UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

^b TRINITY UNIVERSITY   (United States)

Author keywords

Motivations; Satisfaction; Trust

Indexed keywords

EID: 34548516377     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v18n02_01     Document Type: Article

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