Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: An analysis in the retail environment

International Review of Retail, Distribution and Consumer Research

Volumn 19, Issue 1, 2009, Pages 1-28

  Gázquez Abad, Juan C ^a   Sánchez Perez, Manuel ^a  

^a UNIVERSITY OF ALMERÍA   (Spain)

Author keywords

Deal proneness; Latent class approach; Price reductions; Retail promotional budget; Sales promotions; Store flyers

Indexed keywords

EID: 70449652350     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960902780922     Document Type: Article

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