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Volumn 7, Issue 1, 2001, Pages 19-26

Competing retailers generally have the same sorts of shoppers

Author keywords

Advertising; Media Planning; Profiles; Retailers; Segmentation; Targeting

Indexed keywords


EID: 0347078371     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260122724     Document Type: Article
Times cited : (29)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.