A study of perceived risk and risk reduction of purchasing air-tickets online

Journal of Travel and Tourism Marketing

Volumn 26, Issue 3, 2009, Pages 203-224

  Kim, Lisa Hyunjung ^a   Qu, Hailin ^a   Kim, Dong Jin ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Yeungnam University   (South Korea)

Author keywords

Air ticket; Online purchasing; Online security; Online shopping; Perceived risk; Risk reduction strategies

Indexed keywords

EID: 70449089826     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400902925031     Document Type: Article

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