The development of competent marketing professionals

Journal of Marketing Education

Volumn 31, Issue 3, 2009, Pages 253-263

  Walker, Ian ^a   Tsarenko, Yelena ^a   Wagstaff, Peter ^a   Powell, Irene ^a   Steel, Marion ^b   Brace Govan, Jan ^a  

^a MONASH UNIVERSITY   (Australia)

^b RMIT UNIVERSITY   (Australia)

Author keywords

Competencies; Employees; Marketing graduates; Skills

Indexed keywords

EID: 70350633864     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309345197     Document Type: Article

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