What are the essential capabilities of marketers?: A comparative study of managers', academics' and students' perceptions

Marketing Intelligence and Planning

Volumn 25, Issue 3, 2007, Pages 271-295

  Gray, Brendan J ^a   Ottesen, Geir Grundvåg ^b   Bell, Jim ^c   Chapman, Cassandra ^d   Whiten, Jemma ^e  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b NORWEGIAN INSTITUTE OF FISHERIES AND AQUACULTURE RESEARCH   (Norway)

^c UNIVERSITY OF ULSTER   (United Kingdom)

^d Vodafone New Zealand Ltd   (New Zealand)

^e Kimberley Clark Australia Ltd   (Australia)

Author keywords

Abilities; Education; Knowledge management; Marketing management; Skills

Indexed keywords

EID: 34249275696     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710747789     Document Type: Article

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