Do business students' culturally anchored values shape student-driven or teacher-driven learning style preferences?

Journal of Marketing Education

Volumn 31, Issue 3, 2009, Pages 240-252

  Mitsis, Ann ^a   Foley, Patrick W ^b  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^b VICTORIA UNIVERSITY   (Australia)

Author keywords

Australia; Culture; Learning style preferences; Marketing implications; Undergraduate programs

Indexed keywords

EID: 70350633863     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309345000     Document Type: Article

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