Potential niche markets for luxury fashion goods in China

Journal of Fashion Marketing and Management

Volumn 13, Issue 4, 2009, Pages 514-526

  Ling, Gao ^a   Norton, Marjorie J T ^b   Zhi ming, Zhang ^a   Chester, Kin man To ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

China; Consumers; Fashion; Market segmentation

Indexed keywords

CONSUMER RESEARCH; FASHION; MARKET; MARKETING;

EID: 70350341164     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020910991376     Document Type: Article

References (47)

1. Anderson, W.T. Jr and Golden, L.L. (1984), Lifestyle and psychographics: a critical review and recommendation, Advances in Consumer Research, Vol. 11 No. 1, pp. 405-11.
2. Bao, Y., Zhou, K.Z. and Su, C. (2003), Face consciousness and risk aversion: do they affect consumer decision-making?, Psychology & Marketing, Vol. 20 No. 8, pp. 733-55.
3. Branding Strategy (2007), Branding in China: luxury looks east, Branding Strategy, 12 June, p. 56, available at: http://proquest.umi.com/pqdweb?did=1286598231&sid=1&Fmt=3&clientld=8956&RQT=309&VName=PQD (accessed 8 June 2008).
4. Central Intelligence Agency (2008), The World Factbook, available at: www.cia.gov/library/publications/the-world-factbook/geos/ch.html (accessed 2 June 2008).
5. Cui, G. and Liu, Q.M. (2000), Regional market segments of China: opportunities and barriers in a big emerging market, The Journal of Consumer Marketing, Vol. 17 No. 1, available at: http://proquest.umi.com/pqdweb?did=115717720&sid=5&Fmt=3&clientld=8956&RQT=309&VName=PQD (accessed 2 June 2008).
6. Cui, G. and Liu, Q.M. (2001), Executive insights: emerging market segments in a transitional economy: a study of urban consumers in China, Journal of International Marketing, Vol. 9 No. 1, pp. 84-106.
7. Demos, T. (2007), Does bling beat the market?, Fortune, 17 September, p. 77, available at: http://proquest.umi.com/pqdweb?did=1330013261&sid=5&Fmt=3&clientld=8956&RQT=309&VName=PQD (accessed 8 June 2008).
8. Dickson, M.A., Lennon, S.J., Montalto, C.P., Shen, D. and Zhang, L. (2004), Chinese consumer market segments for foreign apparel products, The Journal of Consumer Marketing, Vol. 21 No. 5, pp. 301-17.
9. Doctoroff, T. (2005), Billions: Selling to the New Chinese Consumer, Palgrave Macmillan, New York, NY.
10. Economist Intelligence Unit (1998), Operating in China, Economist Intelligence Unit Publishing, London and New York, NY.
11. Ernst & Young (2005), China: the new lap of luxury, Global Retail and Consumer Products, available at: www.ey.com/global/download.nsf/China_E/050914_Report_E/$file/ChinaThe%20New%20Lap%20of%20Luxury_Eng%20Final).pdf (accessed 13 October 2006).
12. Evans, M., Jamal, A. and Foxall, G. (2006), Consumer Behavior, Wiley, Chichester and Hoboken, NJ.
13. Gudykunst, W.B. and Ting-Toomey, S. (1988), Culture and Interpersonal Communication, Sage Publications, Newbury Park, CA.
14. Gumbel, P. (2007), Mass vs class, Fortune, 17 September, p. 82, available at: http://proquest.umi.com/pqdweb?did=1330013261&sid=5&Fmt=3&cientld=8956&RQT=309&VName=PQD (accessed 8 June 2008).
15. Hague, P.N. (1996), Market Research: A Guide to Planning, Methodology and Evaluation, Kogan Page, London.
16. Hofstede, G. (1980), Culture's Consequences, Sage Publications, Beverly Hills, CA.
17. Hofstede, G. (1991), Cultures and Organizations: Software of the Mind, McGraw-Hill, London.
18. Kaiser, S.B. (1990), The Social Psychology of Clothing: Symbolic Appearances in Context, Macmillan, New York, NY.
19. Kellor, B.D., D'Amico, M. and Horton, V. (2001), Global consumer tendencies, Psychology & Marketing, Vol. 18 No. 1, pp. 1-19.
20. Li, J.J. and Su, C. (2007), How face influences consumption: a comparative study of American and Chinese consumers, International Journal of Marketing Research, Vol. 49 No. 2, pp. 237-56.
21. Lin, C. (2002), Segmenting customer brand preference: demographic or psychographic, The Journal of Product & Brand Management, Vol. 11 Nos 4/5, pp. 249-68.
22. Mitchell, A. (1983), The Nine American Life Styles, Warner, New York, NY.
23. Mooij, M.D. (2004), Consumer Behavior and Culture: Consequences for Global Marketing and Advertising, Sage Publications, Thousand Oaks, CA.
24. Nueno, J.L. and Quelch, J.A. (1998), The mass marketing of luxury, Business Horizons, Vol. 41 No. 6, pp. 61-8.
25. Okonkwo, U. (2007), Luxury Fashion Branding, Palgrave Macmillan, New York, NY.
26. Phau, I. and Prendergast, G. (2000), Consuming luxury brands: the relevance of the 'rarity principle', Journal of Brand Management, Vol. 8 No. 2, pp. 122-38.
27. Punj, G. and Stewart, D.W. (1983), Cluster analysis in marketing research: review and suggestions for application, Journal of Marketing Research, Vol. 20 No. 2, pp. 134-48.
28. Riley, F.D., Lomax, R. and Blunden, A. (2004), Dove vs Dior: extending the brand extension decision-making process from mass to luxury, Australasian Marketing Journal, Vol. 12 No. 3, pp. 40-55.
29. Schmitt, B.H. (1999), Consumer segmentation in China, in Batra, R. (Ed.), Marketing Issues in Transitional Economies, Kluwer, Boston, MA, pp. 73-84.
30. Shütte, H. and Ciarlante, D. (1998), Consumer Behavior in Asia, New York University Press, New York, NY.
31. Singh, J. (1990), A typology of consumer dissatisfaction response styles, Journal of Retailing, Vol. 66 No. 1, pp. 57-99.
32. Sun, T. and Wu, G. (2004), Consumption patterns of Chinese urban and rural consumers, The Journal of Consumer Marketing, Vol. 21 Nos 4/5, pp. 245-53.
33. Tam, J.L.M. and Tai, S.H.C. (1998), Research note: the psychographic segmentation of the female market in greater China, International Marketing Review, Vol. 15 No. 1, pp. 61-77.
34. Triandis, H.C. (1995), Individualism and Collectivism, Westview Press, Boulder, CO.
35. Tsai, S. (2005), Impact of personal orientation on luxury-brand purchase value: an international investigation, International Journal of Market Research, Vol. 47 No. 4, pp. 429-54.
36. Tse, D. (1996), Understanding Chinese people as consumers: past findings and future propositions, in Bond, M.H. (Ed.), The Handbook of Chinese Psychology, Oxford University Press, Hong Kong, pp. 352-63.
37. Tse, D.K., Pan, Y. and Au, K.Y. (1997), How MNCs choose entry modes and form alliances: the China experience, Journal of International Business Studies, Vol. 4, pp. 779-805.
38. Vigneron, F. and Johnson, L.W. (1999), A review and a conceptual framework of prestige-seeking consumer behaviour, Academy of Marketing Science Review, Vol. 1999 No. 1, pp. 1-15.
39. Vigneron, F. and Johnson, L.W. (2004), Measuring perceptions of brand luxury, Journal of Brand Management, Vol. 11 No. 6, pp. 484-506.
40. Wel, R. (1997), Emerging lifestyles in China and consequences for perception of advertising, buying behaviour and consumption preferences, International Journal of Advertising, Vol. 16, pp. 261-75.
41. Wiederhecker, A. (2007), Retailers tap into hierarchy of the nouveau super-riche, Financial Times, 4 June, p. 4, available at: http://proquest.umi.com/pqdweb?did=128218657&sid=1&Fmt=3&clientld=8956&RQT=309&VName=PQD (accessed 8 June 2008).
42. Willis, M. (2006), To adapt or to standardize: testing Asian views about purchasing luxury products in seven Asian locations, Journal of East-West Business, Vol. 12 No. 1, pp. 65-94.
43. Winters, L.C. (1992), International psychographics, Marketing Research, Vol. 4 No. 3, pp. 48-9.
44. Wong, N.Y. and Ahuvia, A.C. (1998), Personal taste and family face: luxury consumption in Confucian and Western societies, Psychology & Marketing, Vol. 15 No. 5, pp. 423-41.
45. Wu, Y. (1997), Wealth and spending patterns in China, International Journal of Social Economics, Vol. 24 Nos 7/8, pp. 1007-22.
46. Yau, O.H.M. (1994), Consumer Behaviour in China: Customer Satisfaction and Cultural Values, Routledge, New York, NY.
47. Zhang, X., Grigoriou, N. and Li, L. (2008), The myth of China as a single market, International Journal of Market Research, Vol. 50 No. 3, pp. 377-402.