To adapt or to standardise: Testing Asian views about purchasing Western luxury products in seven Asian locations

Journal of East-West Business

Volumn 12, Issue 1, 2006, Pages 65-94

  Willis, Mike ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Adaptation; Asian countries; Standardisation; Western luxury products

Indexed keywords

ACCULTURATION; CULTURAL CHANGE; STANDARDIZATION; WESTERN WORLD;

ASIA; EURASIA;

EID: 33746535438     PISSN: 10669868     EISSN: 15286959     Source Type: Journal    
DOI: 10.1300/J097v12n01_05     Document Type: Article

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