Networking as an Entrepreneurial Aid to Export Marketing

Journal of Research in Marketing and Entrepreneurship

Volumn 3, Issue 3, 2001, Pages 139-143

  Gilmore, Audrey ^a   Carson, David ^a   Cummins, Darryl ^a   O'Donnell, Aodheen ^a   Gallagher, Damian ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Marketing mix; Networking; Small to medium sized enterprises

Indexed keywords

EID: 84993030127     PISSN: 14715201     EISSN: 1471521x     Source Type: Journal    
DOI: 10.1108/14715200180001483     Document Type: Review

References (7)

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2. Leondidlou, L.C. (1995), Empirical Research on Export Barriers: Review, Assessment and Synthesis, Journal of International Marketing, 3(1), 29-43.
3. Patton, M.Q. (1987), How to Use Qualitative Methods in Evaluation, London: Sage.
4. Ramaseshan, B. and Soutar, G.N. (1996), Combined Effects of Incentives and Barriers on Firms' Export Decisions, 5(1), 53-65.
5. Storey, D.J. (1989), Firm Performance and Size: Explanations from the Small Firm Sector, Small Business Economics, 1(3), 175-180.
6. Storey, D.J. and Johnson, S. (1986), Are Small Firms the Answer to Unemployment?, London: The Employment Institute.
7. Yang, Y.S., Leone, R.P. and Alden, D.L. (1992), A Market Expansion Ability Approach to Identifying Potential Exporters, Journal of Marketing, Volume 56, January, 84-96.