Managing the Marketing/Entrepreneurship Interface in Small Knowledge-Based Firms: A Methodological Approach

Journal of Research in Marketing and Entrepreneurship

Volumn 3, Issue 1, 2001, Pages 18-38

  Capaldo, Guido ^a   Iandoli, Luca ^a   Raffa, Mario ^a   Zollo, Guiseppe ^a  

^a UNIVERSITY OF NAPLES FEDERICO II   (Italy)

Author keywords

Innovation; Knowledge management; Small firms

Indexed keywords

EID: 84993082440     PISSN: 14715201     EISSN: 1471521x     Source Type: Journal    
DOI: 10.1108/14715200180001475     Document Type: Review

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