Entrepreneurial franchisees have hidden superior marketing systems

Qualitative Market Research

Volumn 9, Issue 1, 2006, Pages 73-85

  Merrilees, Bill ^a   Frazer, Lorelle ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Case studies; Franchising; Performance measurement (quality)

Indexed keywords

EID: 30744439058     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750610640567     Document Type: Article

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