Complementing consumer magazine brands with internet extensions?

Internet Research

Volumn 19, Issue 4, 2009, Pages 408-424

  Tarkiainen, Anssi ^a   Ellonen, Hanna Kaisa ^a   Kuivalainen, Olli ^a  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Brands; Internet; Magazines

Indexed keywords

EID: 70349638224     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240910981371     Document Type: Article

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