The branding impact of brand websites: Do newsletters and consumer magazines have a moderating role?

Journal of Advertising Research

Volumn 48, Issue 3, 2008, Pages 465-472

  Müller, Brigitte ^a   Florés, Laurent ^b   Agrebi, Meriem ^c   Chandon, Jean Louis ^c  

^a UNIVERSITY OF LAUSANNE   (Switzerland)

^b CRMMETRIX ^*

^c AIX MARSEILLE UNIVERSITY   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56249140077     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080471     Document Type: Article

References (32)

1. Banerjee, S. B., E. S. Iyer, and R. K. Kashyap, "Corporate Environmentalism: Antecedents and Influence of Industry Type," Journal of Marketing 67, 2 (2003): 106-22.
2. Berthon, P., P. F. Leyland, and R. T. Watson. "The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency." Journal of Advertising Research 36, 1 (1996): 43-54.
3. Chang, J. E., T. W. Simpson, A. Rangaswamy, and J. R. Tekchandaney, "A Good Web Site Can Convey the Wrong Brand Image! A Preliminary Report." Working Paper. University Park, PA: eBusiness Research Center, Pennsylvania State University, 2002.
4. Chen, Q., and W. D. Wells. "Attitude toward the Site." Journal of Advertising Research 39, 5 (1999): 27-37.
5. Cheung, C M. K., and M. K. O. Lee. "The Asymmetric Effect of Web Site Attribute Performance on Web Satisfaction: An Empirical Study." E-Service Journal 3, 3 (2005): 65-86.
6. Dou, W., and S. Krishnamurthy. "Using Brand Websites to Build Brands Online: A Product versus Service Brand Comparison." Journal of Advertising Research 47, 2 (2007): 193-206.
7. Eighmey, J. "Profiling User Responses to Commercial Web Sites." Journal of Advertising Research 37, 3 (1997) : 59-66.
8. Florès, L. "10 Facts about the Value of Brand Websites." Admap, February 2004a.
9. _. "Measuring the Sales Impact of Brand Websites." Admap, October 2004b.
10. Ghose, S., and W. Dou. "Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites." Journal of Advertising Research 38, 2 (1998): 29-43.
11. Hong, S., and J. Kim. "Architectural Criteria for Website Evaluation-Conceptual Framework and Empirical Validation." Behaviours Information Technology 23, 5 (2004): 337-57.
12. Ibeh, K. I. N., Y. Luo, and K. Dinnie. "E-Branding Strategies of Internet Companies: Some Preliminary Insights from the UK." Journal of Brand Management 12, 5 (2005): 355-73.
13. Jee, J., and W.-N. Lee. "Antecedents and Consequences of Perceived Interactivity: An Exploratory Study." Journal of Interactive Advertising 3, 1 (2002): [URL: www.jiad.org/vol3/no1/jee/index.htm].
14. Jiang, P., and B. Rosenbloom. "Customer Intention to Return Online: Price Perception, Attribute-Level Performance, and Satisfaction Unfolding over Time." European Journal of Marketing 39, 1/2 (2005): 150-74.
15. Karson, E. J., and R. J. Fisher. "Predicting Intentions to Return to the Web Site: Extending the Dual Mediation Hypothesis." Journal of Interactive Marketing 19, 3 (2005): 2-14.
16. Lewi, G. Branding management. La marque, de l'idée à l'action. Paris: Pearson Education, 2005.
17. Loiacono, E. T., R. T. Watson, and D. L. Goodhue. "Webqual™: A Website Quality Instrument." Presented at the American Marketing Association Winter Marketing Educators' Conference, Austin, TX, Winter 2002, pp. 432-38.
18. Macias, W. A. "Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites." Journal of Interactive Advertising 3, 2 (2003): [URL: www.jiad.org/vol3/no2/macias/].
19. Overby, C. "Build a Better CPG Website to Boost Offline Sales." Forrester Research Brief, 2003.
20. Peterson, R. A., S. Balasubramanian. and B. J. Bronnenberg. "Exploring the Implications of the Internet for Consumer Marketing." Journal of the Academy of Marketing Science 25, 4 (1997): 329-46.
21. Raney, A. A., L. M. Arpan, K. Pashupati, and D. A. Brill. "At the Movies, on the Web: An Investigation of the Effects of Entertaining and Interactive Web Content on Site and Brand Evaluations," Journal of Interactive Marketing 17, 4 (2003): 38-53.
22. Reichheld, F. F., and P. Schefter. "E-Loyalty: Your Secret Weapon on the Web." Harvard Business Review 78, 4 (2000): 105-13.
23. Richard, M.-O., and R. Chandra. "A Model of Consumer Web Navigational Behavior: Conceptual Development and Application." Journal of Business Research 58, 8 (2005): 1019-29.
24. Rogowski, R. "How Well Do Sites Build Their Brands?" Forrester Research Brief, 2007.
25. Shankar, V., A. K. Smith, and A. Rangaswamy. "Customer Satisfaction and Loyalty in Online and Offline Environments." Working Paper 02-2000. University Park, PA: eBusiness Research Center, Pennsylvania State University, October 2000.
26. Supphellen, M., and H. Nysveen. "Drivers of Intention to Revisit the Websites of Well-Known Companies." International Journal of Market Research 43, 3 (2001): 341-52.
27. Travis. D. "Branding in the Digital Age." Journal of Business Strategy 22. 3 (2001 ): 14-18.
28. Upshaw, L. B. "Building a brand.comm." Design Management Journal 12, 1 (2001): 34-39.
29. U.S. Census Bureau. Department of Commerce, 2007: [URL: http://www.census.gov/mrts/www/data/html/07Q1.html].
30. Wolfinbarger, M., and M. C. Gilly, "eTailQ: Dimensionalizing, Measuring and Predicting Etail Quality," Journal of Retailing 79, 3 (2003): 183-98.
31. Wu, G. "Perceived Interactivity and Attitude toward Website." Presented at the 1999 Annual Conference of the American Academy of Advertising, Albuquerque, New Mexico, 1999: [URL: http://www.ciadvertising.org/studies/ reports/info_process/perceived_interactivity.html].
32. Yoo, C. Y., and P. A. Stout. "Factors Affecting Users' Interactivity with the Web Site and the Consequences of Users' Interactivity." Proceedings of the American Academy of Advertising, Villanova University, Villanova, PA, 2001.