Competitive strategy for media firms: Strategic and brand management in changing media markets

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

Volumn , Issue , 2005, Pages 1-242

  Chan Olmsted, Sylvia M ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84906288724     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410617408     Document Type: Book

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