Magazine communities: Brand community formation in magazine consumption

International Journal of Sociology and Social Policy

Volumn 27, Issue , 2007, Pages 208-220

  Davidson, Laura ^a   Mcneill, Lisa ^a   Ferguson, Shelagh ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Brands; Communities; Consumption; Magazines

Indexed keywords

EID: 51249152391     PISSN: 0144333X     EISSN: 17586720     Source Type: Journal    
DOI: 10.1108/01443330710757249     Document Type: Article

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