Agents of change: how young consumers are changing the world of marketing

Qualitative Market Research: An International Journal

Volumn 7, Issue 2, 2004, Pages 153-159

  Spero, Ian ^a   Stone, Merlin ^a  

^a Founder and Managing Director of Spero Communications Ltd   (United Kingdom)

Author keywords

Customers; Information society; Marketing; Young adults

Indexed keywords

EID: 84993026803     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750410530057     Document Type: Review

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