Variety-seeking and time of day: Why leader brands hope young adults shop in the afternoon, but follower brands hope for morning

Marketing Letters

Volumn 15, Issue 4, 2004, Pages 213-221

  Roehm Jr , Harper A ^a   Roehm, Michelle L ^b  

^a UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

^b WAKE FOREST UNIVERSITY   (United States)

Author keywords

Brand choice; Variety seeking

Indexed keywords

EID: 17744367871     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-005-0457-y     Document Type: Article

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