Leaving home: Brand purchase influences on young adults

Journal of Consumer Marketing

Volumn 15, Issue 4, 1998, Pages 372-385

  Feltham, Tammi S ^a  

^a WILFRID LAURIER UNIVERSITY   (Canada)

Author keywords

Brands; Consumer behaviour; Decision making; Marketing opportunity; Purchasing; Young people

Indexed keywords

EID: 0347183324     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810226019     Document Type: Article

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