Proactive and reactive: Drivers for key account management programmes

European Journal of Marketing

Volumn 43, Issue 7, 2009, Pages 961-984

  Brehmer, Per Olof ^a   Rehme, Jakob ^a  

^a LINKÖPING UNIVERSITY   (Sweden)

Author keywords

Complexity theory; Industrial marketing; Key accounts; Sales management

Indexed keywords

EID: 70349615802     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910961470     Document Type: Article

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