Dynamic effectiveness: Improved industrial distribution from interaction between marketing and logistics strategies

Journal of Marketing Channels

Volumn 12, Issue 2, 2005, Pages 83-112

  Abrahamsson, Mats ^a   Brege, Staffan ^a  

^a LINKÖPING UNIVERSITY   (Sweden)

Author keywords

Dynamic effectiveness; Industrial distribution; Marketing and logistics interaction; Strategic flexibility

Indexed keywords

EID: 33746652954     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v12n02_05     Document Type: Article

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