Conceptualising value creation for social change management

Australasian Marketing Journal

Volumn 17, Issue 4, 2009, Pages 211-218

  Russell Bennett, Rebekah ^a   Previte, Josephine ^b   Zainuddin, Nadia ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Co creation; Services marketing; Social marketing; Value creation

Indexed keywords

EID: 70349335719     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.06.002     Document Type: Article

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