Introduction to Special Issue on Social Marketing

Marketing Theory

Volumn 3, Issue 3, 2003, Pages 291-292

  Hastings, Gerard ^a   Saren, Michael ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

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EID: 84992810593     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/147059310333007     Document Type: Article

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