Subtle persuasion: The unobtrusive effect of website-banner congruence on trust

ACM International Conference Proceeding Series

Volumn 350, Issue , 2009, Pages

  De Vries, Peter ^a   Van Rompay, Thomas J L ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Congruence; Congruity; Initial trust; Online trust; Trustworthiness

Indexed keywords

CONGRUENCE; CONGRUITY; INITIAL TRUST; ONLINE TRUST; TRUSTWORTHINESS;

WORLD WIDE WEB;

EID: 70049090821     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1541948.1541971     Document Type: Conference Paper

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