Source salience and the persuasiveness of peer recommendations: The mediating role of social trust

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4744 LNCS, Issue , 2007, Pages 164-175

  De Vries, Peter ^a   Pruyn, Ad ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

E commerce; Peer recommendations; Social presence; Social trust

Indexed keywords

ELECTRONIC COMMERCE; INFORMATION ANALYSIS; INTERACTIVE COMPUTER GRAPHICS; PROBLEM SOLVING;

PEER RECOMMENDATIONS; SOCIAL PRESENCE; SOCIAL TRUST;

DISTRIBUTED COMPUTER SYSTEMS;

EID: 38149099992     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-77006-0_22     Document Type: Conference Paper

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