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Volumn 12, Issue 6, 1998, Pages 569-591

Advertising's Misinformation Effect

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EID: 0039572420     PISSN: 08884080     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1099-0720(1998120)12:6<569::AID-ACP539>3.0.CO;2-E     Document Type: Article
Times cited : (45)

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