Determinants of e-CRM in influencing customer satisfaction

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4099 LNAI, Issue , 2006, Pages 767-776

  Liu, Yan ^a   Zhou, Chang Feng ^a   Chen, Ying Wu ^a  

^a NATIONAL UNIVERSITY OF DEFENSE TECHNOLOGY   (China)

Author keywords

Customer satisfaction; E CRM; Electronic questionnaire; PLS; SEM

Indexed keywords

CUSTOMER SATISFACTION; MATHEMATICAL MODELS; ONLINE SYSTEMS; STATISTICAL METHODS;

E-CRM; ELECTRONIC QUESTIONNAIRE; INFORMATION QUALITY; STRUCTURE EQUATION MODEL (SEM);

INDUSTRIAL RELATIONS;

EID: 33749569015     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/11801603_81     Document Type: Conference Paper

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