Internal marketing: Focus on practice

International Journal of Management Practice

Volumn 3, Issue 4, 2009, Pages 369-382

  Anosike, Uchenna Paschal ^a   Ahmed, Pervaiz Khalid ^b  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

^b MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

Human resource management; Internal marketing; Marketing; Practitioners

Indexed keywords

EID: 68049118953     PISSN: 14779064     EISSN: 17418143     Source Type: Journal    
DOI: 10.1504/IJMP.2009.026962     Document Type: Article

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