메뉴 건너뛰기




Volumn 12, Issue 1, 1999, Pages 17-26

An internal marketing approach to public sector management: The marketing and human resources interface

Author keywords

Human resource management; Internal marketing; Organizational behaviour; Public sector

Indexed keywords


EID: 1542397132     PISSN: 09513558     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513559910262652     Document Type: Article
Times cited : (45)

References (37)
  • 1
    • 84928837669 scopus 로고
    • Mission control? The development of personnel systems in US industry
    • Baron, J.N., Jennings, P.D. and Dobbin, F.T. (1988), "Mission control? The development of personnel systems in US industry", American Sociological Review, Vol. 53, pp. 497-514.
    • (1988) American Sociological Review , vol.53 , pp. 497-514
    • Baron, J.N.1    Jennings, P.D.2    Dobbin, F.T.3
  • 3
    • 84876659544 scopus 로고
    • A conceptual overview of HRM
    • Beer, M., Spector, B., Lawrence, P.R., Mills, D.Q. and Walton, R.E. (Eds), The Free Press, New York, NY
    • Beer, M. and Spector, B. (1985), "A conceptual overview of HRM", in Beer, M., Spector, B., Lawrence, P.R., Mills, D.Q. and Walton, R.E. (Eds), Human Resource Management: A General Manager's Perspective. Text and Cases, The Free Press, New York, NY.
    • (1985) Human Resource Management: A General Manager's Perspective. Text and Cases
    • Beer, M.1    Spector, B.2
  • 4
    • 0002183869 scopus 로고
    • The employee as customer
    • March
    • Berry, L.L. (1981), "The employee as customer", Journal of Retail Banking, Vol. III, No. I, March, pp. 33-9.
    • (1981) Journal of Retail Banking , vol.3 , Issue.1 , pp. 33-39
    • Berry, L.L.1
  • 7
    • 0346195107 scopus 로고
    • HRM: Debates, dilemmas and contradictions
    • Blyton, P. and Turnbull, P. (Eds), Sage, London
    • Blyton, P. and Turnbull, P. (1992), "HRM: debates, dilemmas and contradictions", in Blyton, P. and Turnbull, P. (Eds), Reassessing Human Resource Management, Sage, London.
    • (1992) Reassessing Human Resource Management
    • Blyton, P.1    Turnbull, P.2
  • 9
    • 0011082083 scopus 로고    scopus 로고
    • Market orientation and organisational commitment in the Australian public sector
    • Caruana, A., Ramaseshan, B. and Ewing, M.T. (1997), "Market orientation and organisational commitment in the Australian public sector", International Journal of Public Sector Management, Vol. 10 No. 4, pp. 294-303.
    • (1997) International Journal of Public Sector Management , vol.10 , Issue.4 , pp. 294-303
    • Caruana, A.1    Ramaseshan, B.2    Ewing, M.T.3
  • 10
    • 33845945922 scopus 로고
    • Coefficient alpha and the internal structure of tests
    • September
    • Cronbach, L.J. (1951), "Coefficient alpha and the internal structure of tests", Psychometrika, Vol. 16 No. 3, September, pp. 297-333.
    • (1951) Psychometrika , vol.16 , Issue.3 , pp. 297-333
    • Cronbach, L.J.1
  • 11
    • 0003344143 scopus 로고
    • A framework for strategic human resource management
    • Frombrun, C.J., Tichy, N.M. and Devanna, M.A. (Eds), John Wiley & Sons, New York, NY
    • Devanna, M.A., Frombrun, C.J. and Tichy, N.M. (1984), "A framework for strategic human resource management", in Frombrun, C.J., Tichy, N.M. and Devanna, M.A. (Eds), Strategic Human Resource Management, John Wiley & Sons, New York, NY.
    • (1984) Strategic Human Resource Management
    • Devanna, M.A.1    Frombrun, C.J.2    Tichy, N.M.3
  • 13
    • 58149207855 scopus 로고
    • Organisational commitment: The utility of an integrative definition
    • Dunham, R.B., Grube, J.A. and Castañeda, M.B. (1994), "Organisational commitment: the utility of an integrative definition", Journal of Applied Psychology, Vol. 79 No. 3, pp. 370-80.
    • (1994) Journal of Applied Psychology , vol.79 , Issue.3 , pp. 370-380
    • Dunham, R.B.1    Grube, J.A.2    Castañeda, M.B.3
  • 14
    • 84876623513 scopus 로고
    • Internal marketing in organisations: Empirical evidence from a transaction cost perspective
    • Henley Management College, Henley-on-Thames, UK
    • Foreman, S., Pitt, L., Berthon, P. and Money, A. (1995), "Internal marketing in organisations: empirical evidence from a transaction cost perspective", Working Paper Series HWP 9503, Henley Management College, Henley-on-Thames, UK.
    • (1995) Working Paper Series HWP 9503
    • Foreman, S.1    Pitt, L.2    Berthon, P.3    Money, A.4
  • 16
    • 33747372859 scopus 로고
    • Internal marketing and organisational behaviour: A partnership in developing customer-conscious employees at every level
    • January
    • George, W.R. (1990), "Internal marketing and organisational behaviour: a partnership in developing customer-conscious employees at every level", Journal of Business Research, Vol. 20 No. 1, January, pp. 63-70.
    • (1990) Journal of Business Research , vol.20 , Issue.1 , pp. 63-70
    • George, W.R.1
  • 17
    • 0005921767 scopus 로고
    • Developing customer conscious employees at every level - Internal marketing
    • Congram C.A. and Friedman M.L. (Eds), AMACOM, New York, NY
    • George, W.R. and Grönroos, C. (1989), "Developing customer conscious employees at every level - internal marketing" in Congram C.A. and Friedman M.L. (Eds), Handbook of Services Marketing, AMACOM, New York, NY.
    • (1989) Handbook of Services Marketing
    • George, W.R.1    Grönroos, C.2
  • 19
    • 0003348625 scopus 로고
    • Internal marketing an integral part of marketing theory
    • Donnelly, J.H. Jr and George, W.R. (Eds), proceedings of the American Marketing Association
    • Grönroos, C. (1981), "Internal marketing an integral part of marketing theory", in Donnelly, J.H. Jr and George, W.R. (Eds), Marketing of Services, proceedings of the American Marketing Association.
    • (1981) Marketing of Services
    • Grönroos, C.1
  • 20
    • 0001937314 scopus 로고
    • Relationship approach to the marketing function in services contexts: The marketing and organisational behaviour interface
    • Grönroos, C. (1990), "Relationship approach to the marketing function in services contexts: the marketing and organisational behaviour interface", Journal of Business Research, Vol. 20 No. 1, pp. 3-12.
    • (1990) Journal of Business Research , vol.20 , Issue.1 , pp. 3-12
    • Grönroos, C.1
  • 21
    • 84980302060 scopus 로고
    • Human resource management and industrial relations
    • Guest, D.E. (1987), "Human resource management and industrial relations", Journal of Management Studies, Vol. 24 No. 5, pp. 503-21.
    • (1987) Journal of Management Studies , vol.24 , Issue.5 , pp. 503-521
    • Guest, D.E.1
  • 22
    • 0003289899 scopus 로고
    • Right enough to be dangerously wrong: An analysis of the in search of excellence phenomenon
    • Salaman et al. (Eds), Sage, London
    • Guest, D.E. (1992), "Right enough to be dangerously wrong: an analysis of the in search of excellence phenomenon", in Salaman et al. (Eds), Human Resource Strategies, Sage, London.
    • (1992) Human Resource Strategies
    • Guest, D.E.1
  • 23
    • 84876651838 scopus 로고
    • The practice of strategic human resource management
    • Hendry, C. and Pettigrew, A. (1986), "The practice of strategic human resource management", Personnel Management, Vol. 19 No. 11, pp. 29-32.
    • (1986) Personnel Management , vol.19 , Issue.11 , pp. 29-32
    • Hendry, C.1    Pettigrew, A.2
  • 24
    • 0031286319 scopus 로고    scopus 로고
    • Technical and strategic human resource management effectiveness as determinants of firm performance
    • Huselid, M.A., Jackson, S.E. and Schuler, R.S. (1997), "Technical and strategic human resource management effectiveness as determinants of firm performance", Academy of Management Journal, Vol. 10 No. 1, pp. 171-88.
    • (1997) Academy of Management Journal , vol.10 , Issue.1 , pp. 171-188
    • Huselid, M.A.1    Jackson, S.E.2    Schuler, R.S.3
  • 26
    • 0001836610 scopus 로고
    • Classifying services to gain strategic marketing insights
    • Summer
    • Lovelock, C.H. (1983), "Classifying services to gain strategic marketing insights", Journal of Marketing, Vol. 47 No. 3, Summer, pp. 9-20.
    • (1983) Journal of Marketing , vol.47 , Issue.3 , pp. 9-20
    • Lovelock, C.H.1
  • 27
    • 1542427519 scopus 로고    scopus 로고
    • The measurement of internal marketing: A confirmatory case study
    • November
    • Money, A.H. and Foreman, S. (1996), "The measurement of internal marketing: a confirmatory case study", Journal of Marketing Management, Vol. 11 No. 8, November, pp. 755-66.
    • (1996) Journal of Marketing Management , vol.11 , Issue.8 , pp. 755-766
    • Money, A.H.1    Foreman, S.2
  • 29
    • 0001972570 scopus 로고
    • The impact of internal marketing on customer service in a retail bank
    • Richardson, B.A. and Robinson, C.G. (1986), "The impact of internal marketing on customer service in a retail bank", International Journal of Bank Marketing, Vol. 4 No. 5, pp. 3-30.
    • (1986) International Journal of Bank Marketing , vol.4 , Issue.5 , pp. 3-30
    • Richardson, B.A.1    Robinson, C.G.2
  • 30
    • 0030351690 scopus 로고    scopus 로고
    • Trust and breach of the psychological contract
    • Robinson, S.L. (1996), "Trust and breach of the psychological contract", Administrative Science Quarterly, Vol. 41 No. 4, pp. 574-99.
    • (1996) Administrative Science Quarterly , vol.41 , Issue.4 , pp. 574-599
    • Robinson, S.L.1
  • 32
    • 0000907211 scopus 로고
    • Match supply and demand in service industries
    • November-December
    • Sasser, W.E. (1976), "Match supply and demand in service industries", Harvard Business Review, Vol. 54 No. 3, November-December, pp. 133-40.
    • (1976) Harvard Business Review , vol.54 , Issue.3 , pp. 133-140
    • Sasser, W.E.1
  • 33
    • 0008993782 scopus 로고
    • Selling jobs in the service sector
    • January-February
    • Sasser, W.E. and Arbeit, S.P. (1980), "Selling jobs in the service sector", Business Horizons, Vol. 23 No. 1, January-February, pp. 58-9.
    • (1980) Business Horizons , vol.23 , Issue.1 , pp. 58-59
    • Sasser, W.E.1    Arbeit, S.P.2
  • 34
    • 0002705824 scopus 로고
    • Breaking free from product marketing
    • April
    • Shostack, L. (1977), "Breaking free from product marketing", Journal of Marketing, April, pp. 7-80.
    • (1977) Journal of Marketing , pp. 7-80
    • Shostack, L.1
  • 35
    • 0009076231 scopus 로고
    • Applying the internal marketing concept within large organisations: As applied to a Credit Union
    • Tansuhaj, P., Randall D. and McCullough, J. (1991), "Applying the internal marketing concept within large organisations: as applied to a Credit Union", Journal of Professional Services Marketing, Vol. 6 No. 2, pp. 193-202.
    • (1991) Journal of Professional Services Marketing , vol.6 , Issue.2 , pp. 193-202
    • Tansuhaj, P.1    Randall, D.2    McCullough, J.3
  • 36
    • 1242277922 scopus 로고
    • Internal and external marketing: Effect on customer satisfaction in banks in Thailand
    • Tansuhaj, P., Wong, J. and McCullough, J. (1987), "Internal and external marketing: effect on customer satisfaction in banks in Thailand", International Journal of Bank Marketing, Vol. 5 No. 3, pp. 73-83.
    • (1987) International Journal of Bank Marketing , vol.5 , Issue.3 , pp. 73-83
    • Tansuhaj, P.1    Wong, J.2    McCullough, J.3
  • 37
    • 0000172638 scopus 로고
    • Toward a strategy of eliciting employee commitment based on policies of mutuality
    • Walton, R.E. and Lawrence, P.F. (Eds), Harvard Press, Boston, MA
    • Walton, R.E. (1985), "Toward a strategy of eliciting employee commitment based on policies of mutuality", in Walton, R.E. and Lawrence, P.F. (Eds), Human Resource Management: Trends and Challenges, Harvard Press, Boston, MA.
    • (1985) Human Resource Management: Trends and Challenges
    • Walton, R.E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.