Internal marketing: The prescription for dialysis center success

Dialysis and Transplantation

Volumn 31, Issue 10, 2002, Pages 703-710

  Oetjen, Dawn ^a   Rotarius, Timothy ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

HEALTH CARE INDUSTRY; HEALTH CARE QUALITY; HEALTH INSURANCE; HEMODIALYSIS; HUMAN; MANAGEMENT; MARKET; MARKETING; ORGANIZATION; PRIORITY JOURNAL; QUALITY CONTROL; REVIEW; STANDARD;

EID: 0036786310     PISSN: 00902934     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (8)

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3. Carlzon J. Moments of Truth. New York: Bellinger, 1987.
4. Piercy N, Morgan N. Internal marketing: The Missing Half of the Marketing Programme. Long-Range Planning 1991; 24(2):82-93.
5. George WR, Gronroos C. Developing Customer-Conscientious Employees at Every Level: Internal Marketing. In: Handbook of Services Marketing, Congram CA, Friedman ML (eds.). New York: AMACOM, 1989.
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7. Bowen DE, Chase RB, Cummings TG. Service Management Effectiveness. San Francisco: Josey-Bass Publishers, 1990.
8. Gronroos C. Internal Marketing: Theory and Practice. In: Services Marketing in a Changing Environment. Bloch TM, Upah GD, Zeithaml VA, (eds.). Chicago: AMA Proceedings Series, 1985, pp 41-47.