The contribution of direct mail advertising to average weekly unit sales

Journal of Advertising Research

Volumn 43, Issue 2, 2003, Pages 173-179

  Stafford, Marla Royne ^a   Lippold, Eric M ^b   Sherron, C Todd ^b  

^a UNIVERSITY OF MEMPHIS   (United States)

^b Department of the Interior ^*

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EID: 24644473329     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030216     Document Type: Review

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