Export segmentation effectiveness: Index construction and link to export performance

Journal of Strategic Marketing

Volumn 17, Issue 1, 2009, Pages 55-73

  Foedermayr, Eva ^a   Diamantopoulos, Adamantios ^a   Sichtmann, Christina ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

Export performance; Formative indicators; Index construction; Segmentation effectiveness

Indexed keywords

EID: 67650851553     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540802619277     Document Type: Article

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