Measuring Country-of-origin effects in Caucasians, African-Americans and Chinese consumers for products and services

Journal of International Consumer Marketing

Volumn 20, Issue 2, 2008, Pages 17-31

  Meng, Juan Gloria ^a   Nasco, Suzanne A ^b   Clark, Terry ^b  

^a MINNESOTA STATE UNIVERSITY   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Brand image; Consumer goods; Country of origin; Cross cultural study; Measurement; Structural equation model

Indexed keywords

EID: 67650803054     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v20n02_03     Document Type: Article

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