Determining technology trends and forecasts of CRM through a historical review and bibliometric analysis of data from 1991 to 2005

International Journal of Management and Enterprise Development

Volumn 4, Issue 4, 2007, Pages 415-427

  Chao, ChiaCheng ^a   Jen, WenYuan ^b   Chi, YanPing ^a   Lin, Binshan ^c  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^b Chin Yi Institute of Technology   (Taiwan)

^c LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Bibliometric; CRM; Customer relationship management; Historical review

Indexed keywords

EID: 34249337424     PISSN: 14684330     EISSN: 17418127     Source Type: Journal    
DOI: 10.1504/IJMED.2007.013154     Document Type: Article

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