The potential of information technology in facilitating relationship marketing: The case of large Canadian firms

Journal of Relationship Marketing

Volumn 4, Issue 1-2, 2005, Pages 57-71

  McDaniel, Stephen W ^a   Moore, Steven B ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b Stadium and Arena Group   (United States)

Author keywords

Canada; Information technology; Relationship marketing

Indexed keywords

EID: 33747771040     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v04n01_05     Document Type: Article

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