Consumer selection of E-commerce websites in a B2C environment: A discrete decision choice model

IEEE Transactions on Systems, Man, and Cybernetics Part A:Systems and Humans

Volumn 39, Issue 4, 2009, Pages 819-839

  Zo, Hangjung ^a   Ramamurthy, K ^b  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

Business to consumer (B2C) electronic commerce; Conditional logit model; Functional quality; Information content quality; Price dispersion; Price sensitivity; Representation quality; Service quality; Site awareness; Website choice behavior; Website quality

Indexed keywords

BUSINESS-TO-CONSUMER (B2C) ELECTRONIC COMMERCE; CONDITIONAL LOGIT MODEL; FUNCTIONAL QUALITY; INFORMATION CONTENT QUALITY; PRICE DISPERSION; PRICE SENSITIVITY; REPRESENTATION QUALITY; SERVICE QUALITY; SITE AWARENESS; WEBSITE QUALITY;

CAMERAS; COSTS; DISPERSIONS; ELECTRONIC COMMERCE;

WORLD WIDE WEB;

EID: 67650694119     PISSN: 10834427     EISSN: None     Source Type: Journal    
DOI: 10.1109/TSMCA.2009.2018633     Document Type: Article

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