Portfolio of controls in outsourcing relationships for global new product development

Industrial Marketing Management

Volumn 38, Issue 4, 2009, Pages 394-403

  Harmancioglu, Nukhet ^a  

^a KOÇ UNIVERSITY   (Turkey)

Author keywords

Global technology intensive markets; Joint product development; Modularity; New product development outsourcing; Portfolio of controls

Indexed keywords

EID: 67349206616     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.04.001     Document Type: Article

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