Contrast and assimilation effects on consumers' trust in internet companies

International Journal of Electronic Commerce

Volumn 13, Issue 3, 2009, Pages 71-94

  Stewart, Katherine J ^a   Malaga, Ross A ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Assimilation; Contrast; E commerce; Priming; Trust; Web site design

Indexed keywords

EID: 67149087218     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415130303     Document Type: Article

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