Anchoring effects on consumers' willingness-to-pay and willingness-to-accept

Journal of Consumer Research

Volumn 31, Issue 3, 2004, Pages 681-690

  Simonson, Itamar ^a   Drolet, Aimee ^b  

^a STANFORD UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12844268241     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/425103     Document Type: Article

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