How complex do movie channel contracts need to be?

Marketing Science

Volumn 27, Issue 4, 2008, Pages 627-641

  Raut, Sumit ^a   Swami, Sanjeev ^b   Lee, Eunkyu ^c   Weinberg, Charles B ^d  

^a TATA CONSULTANCY SERVICES   (India)

^b DAYALBAGH EDUCATIONAL INSTITUTE   (India)

^c SYRACUSE UNIVERSITY   (United States)

^d UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Channel contracts; Game theory; Movie industry

Indexed keywords

EID: 60849100549     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0315     Document Type: Article

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