Interacting contributions of different departments to brand success

Journal of Business Research

Volumn 62, Issue 3, 2009, Pages 297-304

  de Chernatony, Leslie ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b née Drury), Susan   (United Kingdom)

Author keywords

Brand; Customer services; HR; Marketing; Services

Indexed keywords

EID: 59249099240     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.12.005     Document Type: Article

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