The impact of interactivity on business website visibility

International Journal of Web Engineering and Technology

Volumn 1, Issue 2, 2004, Pages 202-217

  Chen, Kuanchin ^a   Sockel, Hy ^b  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

^b YOUNGSTOWN STATE UNIVERSITY   (United States)

Author keywords

Communication; Electronic commerce; Interactivity; Playfulness; Usability

Indexed keywords

CUSTOMER SATISFACTION; MARKETING; PROFESSIONAL ASPECTS; WEBSITES; WORLD WIDE WEB;

INTERACTIVITY; PLAYFULNESS; USABILITY;

ELECTRONIC COMMERCE;

EID: 2642584748     PISSN: 14761289     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJWET.2004.004129     Document Type: Article

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