Comparing the effects of usability on customer conversion and retention at e-commerce websites

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2005, Pages 174-

  Kuan, Huei Huang ^a   Bock, Gee Woo ^a   Vathanophas, Vichita ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; MATHEMATICAL MODELS; PURCHASING; QUALITY OF SERVICE; WEBSITES;

CUSTOMER CONVERSION; CUSTOMER RETENTION; SYSTEM QUALITY; USABILITY ATTRIBUTES;

ELECTRONIC COMMERCE;

EID: 27544452214     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (0)