Foreign direct investment motives and marketing strategies in central and eastern europe

Journal of East-West Business

Volumn 5, Issue 1-2, 2000, Pages 25-55

  Marinov, Marin Alexandrov ^a   Marinova, Svetla Trifonova ^b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b UNIVERSITY OF WITTEN HERDECKE   (Germany)

Author keywords

Bulgaria; Central Europe; Eastern Europe; Economic reform; FDI; Hungary; International marketing strategy; Poland; Slovenia; Transition

Indexed keywords

FOREIGN DIRECT INVESTMENT; INVESTMENT; MARKETING; STRATEGIC APPROACH;

EUROPE;

EID: 0033501932     PISSN: 10669868     EISSN: 15286959     Source Type: Journal    
DOI: 10.1300/J097v05n01_03     Document Type: Article

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