The determinants and consequences of multinational advertising agencies

International Journal of Advertising

Volumn 15, Issue 2, 1996, Pages 128-139

  West, Douglas C ^a,b  

^a UNIVERSITY OF CALGARY   (Canada)

^b UNIVERSITY OF READING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001725410     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1996.11104642     Document Type: Article

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