Acquisitions or Joint Ventures: Foreign Market Entry Strategy of U.S. Advertising Agencies

Journal of Media Economics

Volumn 17, Issue 1, 2004, Pages

  Jung, Jaemin ^a  

^a UNIVERSITY OF WEST FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1042291412     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327736me1701_3     Document Type: Article

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