R&D-marketing integration mechanisms, communication flows, and innovation success

The Journal of Product Innovation Management

Volumn 11, Issue 1, 1994, Pages 31-45

  Moenaert, Rudy K ^a   Souder, William E ^a   De Meyer, Arnoud ^a   Deschoolmeester, Dirk ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMMUNICATION; DATA PROCESSING; MARKETING; PROJECT MANAGEMENT; RESEARCH AND DEVELOPMENT MANAGEMENT; SOCIETIES AND INSTITUTIONS; TECHNOLOGY;

COMPANY; DECENTRALIZATION; INTERFUNCTIONAL COUPLING; PRODUCT INNOVATION; PROJECT FORMALIZATION; RESEARCH AND DEVELOPMENT MARKETING INTEGRATION; ROLE FLEXIBILITY;

MANAGEMENT SCIENCE;

EID: 0028137988     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1016/0737-6782(94)90117-1     Document Type: Article

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