An empirical analysis of online game service satisfaction and loyalty

Expert Systems with Applications

Volumn 36, Issue 2 PART 1, 2009, Pages 1816-1825

  Yang, Hao Erl ^a   Wu, Chi Chuan ^a   Wang, Kuang Cheng ^a  

^a TATUNG UNIVERSITY   (Taiwan)

Author keywords

Experiential value; Loyalty; Online game service; Satisfaction; Service quality; Transaction cost

Indexed keywords

COMPETITION; COSTS; QUALITY OF SERVICE;

EXPERIENTIAL VALUE; LOYALTY; ONLINE GAME SERVICE; SATISFACTION; SERVICE QUALITY; TRANSACTION COST;

SOCIAL NETWORKING (ONLINE);

EID: 56349170346     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.12.005     Document Type: Article

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